Why product development should always be empathetic 

What is Human-Centered Design?

First and foremost, human-centered design is empathetic. The concept looks at the world through the eyes of a consumer and strives to solve their problems while enriching their experience.


For credit unions, it is a process that considers the member experience from end to end and involves member input throughout the development cycle. It yields products that deliver flawless utility for members at the speed of the mobile devices they cherish, and that are ever-fortified with security for optimum trust and peace of mind. And, the process thoughtfully recognizes members as individuals and considers how to tailor offerings to each member’s unique needs and preferences.