Why is EMPATHY the key to brand success in the 21st century?


THE PROMISE OF EMPATHYIn 2008, Karina Encarnacion, an eight year-old girl from Missouri, wrote to President-elect Barack Obama with some advice about what kind of dog he should get for his daughters.

She also suggested that he enforce recycling and ban unnecessary wars.

Obama wrote to thank her, and offered some advice of his own:

“If you don’t already know what it means, I want you to look up the word ‘empathy’ in the dictionary. I believe we don’t have enough empathy in our world today,   and it is up to your generation to change that.”

 

Graham Brown