Empathic design makes us better designers. You’ve probably experienced empathetic interactions in your life that have made you feel more helpful and generous. That’s because empathetic listening changes the listener.
Neuroscientists have confirmed what we’ve all experienced – that listening empathetically enhances your ability to receive information. And that’s exactly what’s happening when we conduct research in the field. ..
This is empathic design: studying users and their behavior in context to open up opportunities for product innovation. We meet the users where they are.
1. Empathic design turns preconceived notions on their heads.
2. Empathic design reveals opportunities for new product applications.
3. Empathic design also reveals future mistakes.
4. Empathic design lets you see what people do, and not be limited to what they say.
Listening empathetically enhances your ability to receive information. And that’s exactly what’s happening when we conduct research in the field.
Managing Partner and Director of Design