Why Empathy Is the Key to Being More Creative

At Sub Rosa, a Manhattan-based strategy and design studio, enabling employees to escape their biases and develop a more empathic form of reasoning is vital to the agency’s core philosophy and daily practice. Not only have they launched a successful podcast on the topic, they’ve also made empathy an integral part of their office’s culture.  

Michael Ventura, Sub Rosa’s founder and CEO, recognized a deficit in the way empathy was discussed and practiced in agency culture.

“So many of the articles that we read and see out in the world are very theoretical when they talk about empathy,” Ventura said. “It sounds very squishy. It sounds very loose, sometimes a little hippy-dippy. We really wanted to think about how empathy can be practically applied, and what is the process that would take.” 


by Karla Cook