Why “Empathy” Is A New Buzzword For Ford

Fast Company’s Marcus Baram sat down with Fields to hear how the idea of empathy within the process helped steer Ford toward this new mission.

“as we are moving ourselves from a manufacturing company to a technology company and also going forward as a information company, as our vehicles become part of the internet of things. That term Empathy really hit home for me to really try to understand how consumers use a product.”