Brian, I’m really excited today to talk about this topic you’ve been working on. It ties back to some of the things that I firmly believe in around the customer experience and empathy
The Need For Empathetic Marketing
tell us a little bit about empathetic marketing and why you think it’s important.
How to Start Being An Empathetic Marketer: A Use Case
You can begin by just testing a more empathetic tone, for example, with your email messaging
Empathetic Marketing Examples