Why Better Listeners are Better Innovators

An IDEO researcher practicing “creative listening.”What would an Argentinian car mechanic know about childbirth? If you’re Jorge Odon, father of five, quite a bit. Or at least enough to design a low…

 

By practicing “creative listening,” he was able to step out of his expertise and identify value in an idea that came from a complete outsider, with the intention of building on it and making it better.

This same skill is key to good improv theater: actors listen to the words of the previous actor and, despite never having heard them before, build on them to continue the narrative. Improvisers call it the “Yes, and” rule. …

Tim Brown CEO at IDEO