What Happened When Ideo Tried To Teach Us How To Be Better Listeners


In front of us sits Ideo’s first stab at a solution called the Creative Listening Toolkit, a vibrant collection of paper pamphlets that have been illustrated with a Sharpie.

Each is labeled with words like Intuition, Interpretation, and Inspiration, like a collection of workouts to develop what Dust calls “better listening muscles.” With better listening muscles, we will not just have the ability to be more sensitive or recall what someone has said, but to mine and apply their thoughts to our own lives and projects, he says.

For Ideo, the Toolkit serves a practical purpose.

It enables Ideo researchers, who perform countless interviews, to discover meaningful threads that inform a client’s experiences and products.