What Empathetic Content Writing Can Do for You

There’s a lot of talk about using empathy in content writing, but what is empathy, and how can you use it to reach your readers?

I’ve seen a lot of articles pop up about empathy lately, and how content marketers can leverage it to create better content. The truth is, empathy isn’t like a new software platform that can help us be more efficient. Empathy is about learning to listen to someone else’s heart.

As I try to create better resources—ones that solve readers’ problems and inspire them to do better work—I’m working to become more empathetic, and I encourage you to do the same.

As content marketers, how can we use empathy to be successful in our efforts? What place does it have in our everyday jobs?


by Emma Siemasko