MATT MALONEY:
“Startup culture” is often associated with working in an environment that is fast-paced, close-knit and creative. While these traits are certainly important aspects, there is a simple, single word that is at the heart of every successful business: empathy.
Especially as startups continue to introduce high-tech solutions to replace manual effort, a crucial factor of a company’s culture and success will rely on how well they can empathize with their clients and users.
Infusing empathy into your business doesn’t have to mean a total reinvention of your model – it can be as easy as keeping a few key principles in mind.
