The virtual reality cow aiming to turn steak lovers into vegetarians

Researchers at Stanford University have developed a virtual reality avatar that enables humans to empathise with cows destined for the slaughterhouse.

 

“We were really interested in the theory of empathy,” said Joshua Bostick, a Stanford University researcher. “Could you identify with this cow avatar and how did it make you feel about the environment and maybe things that you could do to make a small little difference.”