McGrath proposes that we are at the dawn of a third era in management. The first era was machine-like to produce products, the second collaborative to provide advanced services, the third will be to create “complete and meaningful experiences.”
She says this is a new era of empathy.
A pull organization would be empathetic in the sense that customer desires rather directly drive the working of the organization.
This might be the management style that Margaret Wheatley, Myron Kellner-Rogers, Fritjof Kapra, and other new path writers are hinting at.
