The Power of Empathy

Stanford Graduate School of Business Marketing Professor Jennifer Aaker explores the value of harnessing empathy to design products and improve the performance of employees.

Takeaways:

  • Empathy, understanding how others think and feel, is what connects us 
  • New technology like virtual reality is making it even easier to teach empathy 


For more from Professor Aaker, watch these videos:

 

https://people.stanford.edu/jaaker/bio