The entrepreneurs and creatives who make a lasting impact often aren’t the most talented, they are the most empathetic.
by Jake Cook
To organize what we heard from these interviews, we rely on a tool called an Empathy Map (You can download our Empathy Map here) to help us identify common patterns from these conversations. We write down the answers on post it notes and organize it on the map. This helps us get a birds-eye view of what users and customers want.
The fun part is the right column, which holds all types of ideas that we never would have dreamed up had we not spoken with real people. This is where the creative breakthroughs start to sprout up and we simply focus on generating a large quantity of ideas at this stage of the process.
To organize what we heard from these
interviews, we rely on a tool called
an Empathy Map