The Innovator’s Secret Weapon – Empathy

Empathy may be the most valuable yet underrated attribute of a successful innovator. Steve Jobs—despite his well-deserved reputation for being surly and insensitive—had oodles of it. How else do you design and create so many products that people don’t realize they want until they see them? He understood his customers better than they understood themselves! That’s empathy. It’s being able to get inside people’s hearts and minds so deeply that you know their desires before they do…


Empathy is a huge factor in entrepreneurial success. Without it, a start-up is unlikely to identify an appropriate customer, market niche or even business model. A deep understanding and empathy for the customer should guide virtually every decision an entrepreneur makes.



by Dennis Stauffer