Empathy builds both customer and colleague satisfaction
In today’s business world, empathy is essential for winning customer loyalty. Star marketers always say “Know your audience”. Today, that audience isn’t a monolithic market segment or demographic – it’s a diverse, multilingual, socially connected, global group of individuals, each with something different to say.
To reach them, you must listen closely, put yourself in their place, and ask “What problem can I solve for this particular person?” By making sure your products or services answer that question, you create long-term relationships with customers (and reap the benefits when they share their satisfaction with their networks).
Empathy: the great equalizer