The Importance of Empathy in the Workplace | Arkadin Blog

Empathy builds both customer and colleague satisfaction

In today’s business world, empathy is essential for winning customer loyalty. Star marketers always say “Know your audience”. Today, that audience isn’t a monolithic market segment or demographic – it’s a diverse, multilingual, socially connected, global group of individuals, each with something different to say.

To reach them, you must listen closely, put yourself in their place, and ask “What problem can I solve for this particular person?” By making sure your products or services answer that question, you create long-term relationships with customers (and reap the benefits when they share their satisfaction with their networks). 

Empathy: the great equalizer

Sophie Huss