The Importance of Empathy in Experience Design — redpepper has ideas

Working in the world of design, I hear a lot about leveraging empathy to make great experiences with products. Empathy has become a cornerstone of Human-Centered Design because you approach every problem by first listening, then searching for understanding, and finally developing a feeling for what it’s like to walk in a person’s shoes.


The process of developing empathy allows you to create solutions for known desires and pain points instead of assumptions and gut feeling.