THE FORCE OF EMPATHY IN STORYTELLING

You need not have watched the first Obama-Romney debate on October 3 to know what happened. Mitt Romney won the debate in the eyes of most that watched. He succeeded, in part, by creating a narrative, telling stories, and using a strong sense of empathy to connect with citizens. The power of empathy in Governor Romney’s debate performance (and the lack of it displayed by President Obama) has been declared significant enough to perhaps turn Romney’s campaign from a languishing also-ran to a possible winner.

 

The October 3 debate served as a case study in the ability of stories to establish empathy. The debate showed how empathy is more valuable than policy proposals in campaigns. While Romney was busy creating empathy, President Obama was falling back on complex policy nuance and factual details. Fine for a meeting of department heads. A fail in a nationally televised debate.

 

Ted Fickes