The Force of empathy in advocacy storytelling

By Ted Fickes 

You need not have watched the first U.S. presidential debate on October 3rd to know what happened. Mitt Romney won the debate in the eyes of most that watched. He succeeded, in part, by creating a narrative, telling stories, and using a strong sense of empathy to connect with  citizens.

The power of empathy in Governor Romney’s debate performance (and the lack of it displayed by President Obama) has been declared significant enough to perhaps turn Romney’s campaign from a languishing also-ran to a possible winner.


But it is empathy that gives stories
their power in advocacy and
campaign communications.