It started as a humble social experiment. 365-days later, it has snowballed into a Social Movement. It’s called The Empathy Effect. We are committed to a simple call to action: The #EmpathyPledge. Symbolized by a pin, the pledge is a promise to practice one act of empathy every day. The Empathy Effect reminds us that although life can be unkind, each of us has the capacity to choose a world in which kindness rather than cruelty reigns.