What does it feel like to be the client? Here’s a new design thinking tool that we’ve designed for agencies and consultants to help you design a pitch that sells: The Client Empathy Map.
Client Empathy Map (PDF template)
The Client Empathy Map is designed to help build your capacity to feel and experience the brief from the perspective of your client, and thereby help you better address their needs, motivations and desires.
Client Empathy: Your capacity to feel and experience what our client is feeling and experiencing
- ‘Affective Client Empathy’ – Feeling what they are feeling
- ‘Cognitive Client Empathy’ – Experiencing the world from their perspective