Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about empathy and how to generate it for PPC…

Empathy Maps may be familiar to those who work in copywriting or marketing, but the concept was a totally new one to me. The map above might look a little like an alien’s guide to the human condition, as if an intelligent life form has just been beamed…

Biological explanations of mental illness reduce clinicians’ empathy for their patients, according to a new Yale study.U.S. physicians were given a series of fictitious patients with various mental illnesses that were explained using either biolo…

It turns out that doctors who show higher levels of empathy have patients with better outcomes, according to a new study published in the journal Academic Medicine. The researchers based their results on the study of 20,961 patients with diabetes melli…