What is an interactive business without empathy? What is a business team without an understanding of the employees’ sentiments? What is an organization serving people’s needs without an actual acknowledgement of their needs? What is a company without an understanding of how their service will actually benefit people and their well being?

A business without empathetic traits is a hollow one. Why? Because empathy is a characteristic that most successful businesses inherently require.

A business that demonstrates the capacity to see things from the point of view of the consumer, to put themselves in the consumer’s shoes, is a multidimensional business, a business that can get an accurate idea of consumer’s needs.

 Moreover, an “empathetic business” is already putting themselves in a place for success by just genuinely caring for the consumer in this way. 

By Holly Rosen |