The Business Value of Customer Empathy

Posted by steve.perry


WDHB requested that we speak to ThyssenKrupp on the subjects of customer-centricity and customer empathy, and that we craft a customer empathy workshop exercise. 

Leveraging empathy, design, and technology to improve customer experiences are concepts we have advocated for many years at Macquarium, and we happily offered to:

Explain the Value of Customer Empathy

  • Illustrate Key Techniques for Gaining Customer Empathy 
  • Immerse ThyssenKrupp Executives in an Empathy-Generating Exercise
  • Show How Empathy-based Techniques Are Applied in Practice