Tapping brainwaves to measure business sense: measured the students’ brainwave activity for empathetic responses.

Empathy is not an emotion that’s often discussed in business school textbooks. But neuroscientist Chris Berka believes that, properly measured, it can make a management team far better and much more creative.

Berka measured the students’ brainwave activity for empathetic responses. “Those teams that we found the more instances of empathy scored better [by their professor] on creative solutions for the test,” she says. And having at least one team member who measured high levels of empathy provided Berka and her researchers a way to predict who would do well in the exercise.

by Ryan Derousseau