Practical Empathy: For Collaboration and Creativity in Your Work, * Edwin Rutsch empathizes with Indi Young 

“Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping  you to understand their thinking patterns and perspectives.


Indi Young is an expert consultant in user experience, offering her services in empathy research, strategy, and redesign to organizations around the world. She has helped with digital applications, services, process design, and content strategy. She focuses on helping engineers, designers, and stakeholders tackle the hardest problems by understanding the people they’re trying to support.