“Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives.“
Indi Young is an expert consultant in user experience, offering her services in empathy research, strategy, and redesign to organizations around the world. She has helped with digital applications, services, process design, and content strategy. She focuses on helping engineers, designers, and stakeholders tackle the hardest problems by understanding the people they’re trying to support.