“It’s the movies that have really been running things in American ever since they were invented. They show you what to do, how to do it, when to do it, and how to feel about it.” – Andy Warhol
Even if this fairly dramatic Warhol quote were an overstatement, it still raises the question: To what extent does our understanding of the world and of ourselves stem from what we observe in the movie theaters? Even though research has yet to offer a definitive answer to this question, it is clear that we live in a world in which film is a dominant source of information.
Given the likely impact that movies have on the mind of the average individual living in 21st century America, it seems important to examine and discuss the healthfulness and truthfulness of the ideas behind the larger-than-life images. The MWC (Media Watch Committee) is an organization dedicated to routing the far-reaching effects of cinema down a healthy, adaptive path, so that audience members exiting theaters will be more likely to put down the cigarettes and pick up an enlightened perspective.