Concordia University researchers have published a study in the journal Psychopharmacology that suggests an intranasal form of oxytocin can improve self-perception in social situations.
Oxytocin, is a natural hormone released by the body to ease childbirth and facilitate breast-feeding. Recently, the hormone has been dubbed the “love hormone” as it is believed to be involved with social recognition, pair bonding, anxiety and empathy.
“Our study shows oxytocin can change how people see themselves, which could in turn make people more sociable,” said senior author Mark Ellenbogen, Ph.D.
By RICK NAUERT