Business has always focused on return on investment (ROI) as the primary metric to calculate success. However, innovations in the neurosciences and developments in social media have revealed that profitability should no longer be relegated to sales figures and profit margins alone. Increasingly, to create sustainable customer relationships, businesses must attend to innovations in psychology, and invest in the emotional needs of their customers. Those making this shift will gain a significant ROE — return on empathy.
Investing in empathy