Modular Empathy Toolkit: Reshaping personas into a modular toolkit for designers, product owners and engineers to build more user empathy.

Our approach for shaping the resulting empathy toolkit was to gather additional existing research and collaborate with other knowledge experts within the company.


We then coordinated a beta program for the toolkit to test the content and the toolkit format with designers and engineers.


At the same time, we also validated some user assumptions with a quantitative survey of the clients current customer base.