Strategy, in the context of mobile, is more about empathy towards the overall users’ experience than it is about the technology that creates and delivers it.
As companies begin to envision their strategies around the implementation of mobile technologies they should use the quality of the users’ experience as their final measure of success.
Investing in any technology without taking the time to unpack the current users’ experience is one of the largest mistakes businesses make. By taking the time to deeply understand how the user experiences your product or service, you will begin to see how mobility can be applied to enhance the experience through empathy.
you will begin to see how mobility can be applied to enhance the experience through empathy.
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you will begin to see how mobility
can be applied to enhance the
experience through empathy.
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