Education experts from Learning Care Group and Sprout have teamed to find ways to engage children in opportunities to develop an understanding of empathy — through teachable moments, by acknowledging children’s good deeds and in other ways. Each school has pledged to contribute a certain number of kind acts — collectively, as well as individually. These can include something as simple as giving a hug, getting a towel to help clean up a spill or sharing a box of crayons with a friend. Kind acts are being tracked and highlighted with Kindness Meters at each school, where children can see how each individual action adds up to a kinder school overall.
Sprout launched its Kindness Counts campaign in August 2011 and hopes to ultimately record one million acts of kindness from families across the country.