It’s the Compassion Narrative, Stupid

Obamacare did not help the President get reelected Tuesday, but exit polls suggest the narrative that Obama cares more may have been the difference between winning and losing.


NBC exit polling suggests an answer “On the attribute of whether the president or his GOP rival was ‘a candidate who cares about people like me’ Obama had a massive lead over Romney.” In other words, the candidates were tied on the big issue of the day, but voters were convinced Obama cared more. Advantage Obama.