Being empathetic to your customers‘ frustrations and pain points can reveal gaps in the market.
The ability to put ourselves in our customers‘ shoes is key to recognizing, sharing and experiencing their emotions. Being empathetic to your customers‘ frustrations and pain points can reveal gaps in the market. Empathy is fundamental to understanding your customers; without it, no amount of analysis, documentation, engineering or management will give you the next big growth idea. Direct observation and engagement with your customers can lead to trends in the buyers’ behavior that unlock unexpected growth opportunities.
1. Observe…to better understand customer behaviors and motivations. Observations reframe possibilities and translate new ideas into great customer experiences.
2. Engage…to quickly prototype and validate ideas by collaborating with your customers to truly understand their pain points and needs…