Innovation Always Starts With Empathy; Look at Zipcar and Even Apple

Many of the world’s most innovative companies benefit from this kind of institutional empathy.

Steve Jobs isn’t just a great businessman, he’s also the prototypical Apple user, and he’s assembled a team of smart, like-minded folks to bring his vision to life. It’s no wonder Apple doesn’t ask users what they want. They are the users.

If You Don’t Have Empathy, Create It…

Empathy with the user is a powerful tool for innovation. It gives you insight into the problem, but even more important, it makes you care about the outcome… 

That is true user-centered innovation, and it’s available to anyone who makes empathy a top priority….

by Kevin Dooley]