Learn how to capture users’ feedback to build a better experience using this free UX tool from Tadpull.
Our take on the Empathy Map came about as a way to distill and organize qualitative data. We start every project by interviewing and observing current and potential customers to better understand their pain points and aspirations.
Our take on the Empathy Map came
about as a way to distill and
organize qualitative data.
Then, as we sift through pages of raw notes, sketches, audio/video files and photos, we use the empathy map to glean the juicy parts and make it visual to help drive the User Persona and eventually the Creative Brief.