How to Use an Empathy Map for UX: A Tool for Organizing Users’ Thoughts and Emotions

Learn how to capture users’ feedback to build a better experience using this free UX tool from Tadpull.

Our take on the Empathy Map came about as a way to distill and organize qualitative data. We start every project by interviewing and observing current and potential customers to better understand their pain points and aspirations.

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Our take on the Empathy Map came

about as a way to distill and

organize qualitative data.

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Then, as we sift through pages of raw notes, sketches, audio/video files and photos, we use the empathy map to glean the juicy parts and make it visual to help drive the User Persona and eventually the Creative Brief.