How to Nurture Empathy for Your Readers (and Craft Messages That Resonate)

What would happen if no empathy existed? We’d lose our ability to understand other people’s thoughts and feelings. We’d be unable to engage with other human beings.
The world would become a cold-hearted place.

Psychologist Sherry Turkle argues that modern communication—like rapid-fire tweets, updates, and instant messages—has undermined our ability to have valuable conversations. In turn, this might diminish our ability to empathize.

But what is empathy?

Empathy is not a shortcut to marketing success


by Henneke