How Empathetic Design Gives Your Software Company A Competitive Edge – Forbes

In my opinion, It’s not speed or expertise in the latest coding language that sets a developer apart from the pack. While those skills are important, a truly great developer is talented and empathetic.


Empathy isn’t just a buzzword I like to trumpet. Empathy is a concise and extremely potent business strategy, especially in the SaaS industry where everything is about the end user. Think about it: If you run a software company, and your customers don’t trust your product or don’t think you have their best interest in mind, you can delete everything else…


But, empathetic design doesn’t just pay you dividends when you come to the end product. Targeting empathy will also increase employee engagement.



Mike Kappel ,