How Cognitive Empathy in Marketing Revolutionizes Your Brand Relationships

Donald Trump owns the fatal political and business flaw. Trump has a big problem. In his 2016 run for Presidency, Trump daily flashes his grand flaw, the one that will keep him out of the White House: a lack of empathy.

He is incapable of jumping inside the minds of voters to read their needs and connect with them emotionally and empathically.

Empathy is the capacity to get into the minds of others’ thoughts and feelings. In a powerful nation, success depends on caring for others, and Trump just doesn’t. He can’t get beyond himself.


By Darin L. Hammond