How Being Vulnerable Will Make You A Better Designer – Empathy in Design

*Presented at the UX Cocktail Hour in June 2015 at Philips Headquarters, Amsterdam* 

We create things for other people. When we feel what others are feeling, we understand them and connect much more deeply than with just market research or personas.

Empathy allows us to forge these deep connections by understanding people on a personal level. This talk discusses why empathy is important as well as how we can feel empathy ourselves, how we can help others feel it, and how we can create things that help people empathize with each other.

by Brian Pagán