Great product design? It’s about empathy and delight

At Fortune Brainstorm Tech, industry executives explored what “good design” actually means and how it impacts a product’s success.

“It’s always customer empathy, right?”

he asked the audience. “Design is really about empathy, not beauty. It’s not how it looks, it’s how it works and fits together. At the end of the day, if a customer has a good experience using your product, that’s the end criteria.”

by Andrew Nusca