GPY&R designs ’empathy’ campaign for Red Cross bush fire support

George Patterson Y&R Sydney has designed a creative for Red Cross to provide relief and recovery support for people affected by the state’s recent bushfires.

The execution; ‘Embers of Empathy’ project will see Australian artists use charred fragments from houses and land destroyed in the recent Blue Mountains bushfires to create unique artworks that will be auctioned next year to support Red Cross disaster relief and recovery work.