Global Public Relations Summit: Agenda Details Announced

Details of the agenda, featuring leaders from every sector of the public relations business, will be announced over the next week.


The second day of the Summit, October 31, will feature an equally compelling range of discussions, including:

• Empathy: The Growing Importance of Personal Connections in an Increasingly Impersonal World Led by Hill+Knowlton Strategies chief executive Jack Martin, this panel examines the ever-increasing and immediate need for empathy in the midst of a changing and evolving communications landscape.

• Persuasion, Empathy, and Neural Coupling: Where PR Meets Mr. Spock Led by Ogilvy PR chief executive Chris Graves, three top scientists reveal their explorations into changing minds and crafting stories that trigger empathy at the neuron level of the brain.