Finding Empathy for Users: A Plain Language Model

The BUROC model can help UX designers develop more empathy for users—and develop a strategy for reaching them.Applying Empathy in Design

When you empathize with the users of a website or system, you see things from their perspectives and not just your own. Through empathy, you can realize that not everyone knows who does what or what goes where in an organization. Not everyone knows the jargon, buzzwords, and insider lingo.

Russell Willerton