A new neuroscientific study shows that compassion training can help us cope with other people’s distress. Empathy can be painful.Or so suggests a growing body of neuroscientific research. When we witness suffering and distress in others, our…

Rather, the self-compassionate attitude in these statements has tremendous power to help achieve goals, reduce stress, and promote mental, physical and emotional well-being.An exciting and fast-growing body of research is finding that practicing self-c…

Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places: empathy and context. So let’s talk about empathy and how to generate it for PPC…

Being empathetic to your customers‘ frustrations and pain points can reveal gaps in the market. The ability to put ourselves in our customers‘ shoes is key to recognizing, sharing and experiencing their emotions. Being empathetic to y…