Empathy is one of the most important parts of understanding your audience. We can’t expect to resonate with customers unless we understand their behaviors
How are you connecting with your audience?
I’ll admit that empathy is not generally associated with business. As time goes on, however, the importance of connecting with your customers on a deeper emotional level is becoming more and more evident.
Empathy is one of the most important parts of a larger conversation about the emotions of buyers and the need for brands to be human.
After all, we cannot expect to resonate with our audience unless we first understand who they are and what’s important to them.
by Anton
