Empathy & Personalization: How to Be More Human in Your Marketing and Sales

Empathy. This one word seems to cause more of a stir in today’s organizations than any other. Many business leaders say we need more of it, others argue it’s overrated. This one word is searched more than 165,000 times each month on Google and there are over 37 millions results. Today we live in a culture of “me.”


People want an expect an individualized experience and they only we can create that is if we can empathize with them. Our reach is no longer restricted by city, state or county. Now we have access to the world. In order to operate and thrive in this new global and personal economy, we have to learn to connect and share our message in a more focused, personalized manner.


by Ryan Shelley