Empathy: One of the Keys to My Business Success

Empathy. It’s one of the biggest things to which I attribute my success. It’s the reason I believe that I am one of the great salespeople out there. What a lot of people don’t understand about empathy is that it’s not just about being caring, but it’s also the ability to understand people on a higher level. It has allowed me to easily create mutually beneficial relationships in both business and my personal life.

Sometimes being empathetic can be confusing. You might ask yourself, “Am I being empathetic because I care or am I being empathetic because I know being understanding will give me leverage in the situation? The answer is both. Being good is always the best option. But I’m not gonna lie either: giving a shit is a real thing and gives you the chance to make your relationships mutually beneficial.


Gary Vaynerchuk