SCALING AND SUSTAINING A HUMAN-CENTERED APPROACH
IN THE EVOLVING PRACTICE OF DESIGN
IDEO is expanding the power of design thinking by helping organizations to scale and sustain empathy.
Remarkable things can happen when empathy for others plays
a key role in problem-solving. In today’s global marketplace,
companies are being asked to design for increasingly diverse
users, cultures, and environments. These design challenges
can be so systemic and wickedly complex, the task of aligning
all of a project’s stakeholders can seem impossible. But it’s not.
Design empathy is an approach that draws upon people’s
real-world experiences to address modern challenges. When
companies allow a deep emotional understanding of people’s
needs to inspire them—and transform their work, their teams,
and even their organization at large—they unlock the creative
capacity for innovation.
By Katja Battarbee, Jane Fulton Suri, and Suzanne Gibbs Howard
IDEO is an innovation and design firm that uses a human-centered, design-based approach to help organizations in the business, government, education, healthcare, and social sectors innovate and grow.