Get to know what the folks you want to engage think, do, care about and hate via personas and this new Empathy Map tool.
The Empathy Map is a proven framework for strong connections with the folks you need to act—to give, to volunteer, to take whatever action you need to move your mission forward.
The Map highlights key elements of your supporters’ environment, behavior, concerns and aspirations, enabling you to hone your messages, tone and channels to what’s most important to them (and so most likely to be digested, and acted on). That’s relevance, and relevance rules.
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The Empathy Map is a proven framework
for strong connections with
the folks you need to act
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by Rob Wu
